This is an interesting campaign. It is a specific fundraising campaign in the struggle to raise money to help combat famine in the Horn of Africa. But in the pursuit of it’s stated aim it asks a very interesting question.
Thanks to Make Wealth History where I first learned about this campaign – here is the relevant post – have a look – it raises some other interesting questions –
http://makewealthhistory.org/2012/01/30/can-we-be-heroes-dc-in-the-horn-of-africa/
creatingreciprocity 